Wastraloka is a brand from Yogyakarta offering local values, which has been pioneered by Eni Anjayani since 2014. The name Wastraloka is derived from the Sanskrit language: wastra which means traditional fabrics, and loka which means heaven. Traditional fabrics authentic to the Nusantara Archipelago are the soul of Wastraloka’s identity. Traditional fabrics marks the identity or the DNA of Wastraloka. Various traditional motifs originating from the Nusantara archipelago are artistically painted on household items as well as home decorations by Wastraloka.